Privacy Policy

1. Introduction

This Privacy Policy explains how PetCare Ally collects, uses, discloses, stores, and protects information when you use our website, app, AI chat, pet profiles, file uploads, subscriptions, and related services.

PetCare Ally is not a human medical provider and pet-related information is not human protected health information under HIPAA. We still understand that pet health details can be personal and sensitive, and we treat them with care.

This Privacy Policy does not apply to the practices of rescue organizations, veterinary practices, or other partners, or to any third-party website or service, each of which has its own privacy practices.

2. Who We Are

PetCare Ally is operated by Petcare Clarity LLC, located at 11601 W HWY 290 STE A101 PMB 1009 AUSTIN TX 78737-2858 USA. You can contact us about privacy matters at info@petcareally.ai.

For purposes of California privacy laws, Petcare Clarity LLC is the business responsible for this Privacy Policy.

For purposes of the Texas Data Privacy and Security Act and other state privacy laws that use the term, Petcare Clarity LLC is the controller of the personal data described in this Privacy Policy.

PetCare Ally is based in Texas, United States. If California privacy laws apply to your use of the Service, this Privacy Policy is intended to provide the notices required by those laws.

3. Information We Collect

We collect information you provide directly, information generated through use of the Service, and information needed to operate subscriptions and support.

Some information is required to provide the Service, such as account credentials, authentication data, payment-related records for paid plans, and the pet-related information you choose to submit when asking for AI-assisted guidance. If you do not provide required information, we may not be able to create or maintain your account, process payments, respond to requests, generate useful AI responses, or provide particular features.

Other information is optional, such as referral activity, feedback, marketing preferences, some profile details, and uploaded files that are not needed for a specific request. You can choose not to provide optional information, but some features may be less useful or unavailable.

• Account information, such as your email address, password-related authentication data, role, and account settings.
• Contact information, such as phone number if you provide it or if it is required for continued access.
• Pet-related information, such as pet names, species, breed, age, weight, symptoms, conditions, medications, diet, behavior, veterinary history, care goals, uploaded files, and chat messages.
• Payment and subscription information, such as plan selection, billing status, checkout session identifiers, subscription identifiers, and payment processor records.
• Communications, such as support requests, feedback, referral activity, email preferences, and messages you send to us.
• Usage data, such as pages visited, features used, chat activity, timestamps, device information, browser type, IP address, diagnostics, and security logs.
• Essential cookies, local storage, and similar technologies used to keep you signed in, secure the Service, remember preferences, and provide product functionality.
• Server and error logs generated automatically by the hosting and infrastructure providers that run our website and app, such as records of requests, errors, and performance problems. We use these to keep the Service running, diagnose faults, and protect against abuse.
• Referral, partner, or promotional codes you enter, and the partner program associated with your account. We use these to apply partner pricing and trial terms, to show you partner-specific information, and to administer partner compensation.
• We do not currently receive information about you from partner organizations. If a partner ever provides information to set up or support your account, we will update this Privacy Policy to describe it.

4. How We Use Information

We use collected information to provide, maintain, secure, personalize, and improve PetCare Ally.

• Provide AI-assisted pet care guidance, chat history, pet profiles, file uploads, decision-support features, and related product functionality.
• Process account creation, login, authentication, password reset, access control, subscriptions, billing, cancellations, and support.
• Send service-related emails, account notices, security notices, billing notices, product updates, referral notices, and support communications.
• Analyze usage, monitor reliability, troubleshoot issues, prevent abuse, protect user accounts, and improve product quality.
• Comply with legal obligations, enforce our Terms of Service, resolve disputes, and protect PetCare Ally, users, pets, and third parties.

5. AI Processing and Model Providers

PetCare Ally uses AI model providers and related infrastructure to generate responses. Information you submit, including pet-related inputs and uploaded files, may be processed by these providers so we can provide the Service.

We do not use your chats, pet profiles, or uploaded files to train any artificial intelligence or machine learning models, whether our own or those of third parties. We process that content to provide, secure, support, and operate the Service.

We currently use OpenAI as our only AI model provider, through its business API rather than its consumer products. Under the terms that apply to us, content we send is not used to train OpenAI's models. OpenAI may retain inputs and outputs for a limited period, currently up to 30 days, for abuse and misuse monitoring, after which they are deleted. What we send is limited to your message, the relevant conversation history, and the pet information needed to answer your question. We do not send passwords or payment information. If we change AI providers or the terms that apply to them, we will update this Privacy Policy.

PetCare Ally does not use AI outputs to make solely automated decisions that produce legal or similarly significant effects about you. The Service provides informational decision support for pet-care questions, and you remain responsible for decisions you make based on the information you receive.

AI outputs may be incorrect or incomplete. This Privacy Policy explains data handling; our Terms of Service explain the limits of AI guidance and the veterinary disclaimer.

6. How We Disclose Information

We disclose information with service providers and third parties only as needed to operate, secure, support, and improve the Service, complete transactions, comply with law, or protect rights and safety.

We do not sell your personal information, and we do not share it for cross-context behavioral advertising or targeted advertising.

• Payment processors such as Stripe for checkout, subscriptions, billing, fraud prevention, and payment records.
• AI model providers such as OpenAI or other AI infrastructure providers for generating responses and related processing.
• Hosting, database, and storage providers, which may include providers such as Render, PostgreSQL hosting, and S3-compatible storage for running the Service and storing uploaded files.
• Email and messaging providers, which may include Resend, MailerLite, or similar providers for account emails, support messages, product notices, and marketing only if you opt in.
• Diagnostics and security tools to understand essential usage, improve performance, detect abuse, and protect the Service.
• Professional advisors, law enforcement, regulators, or other parties when we believe disclosure is required by law or necessary to protect rights, safety, or security.
• Successors or affiliates in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
• Partner organizations that referred you, and only as described below.

7. Payments

We use third-party payment processors for paid plans. We do not store full credit card numbers on our own servers. Payment information is handled by the payment processor according to its own terms and privacy policy.

We may receive and store limited billing-related information, such as customer identifiers, subscription status, plan, payment status, invoices, and transaction metadata.

When you purchase a subscription through the Apple App Store or Google Play, it is processed by Apple or Google under their own terms and privacy policies. In those cases we do not receive your full payment details; we receive limited transaction information, such as a subscription identifier and status, so we can provide and maintain your access.

8. Cookies and Similar Technologies

We currently use cookies, local storage, and similar technologies that are essential to operate the Service, keep sessions secure, remember preferences, and provide product functionality.

We do not currently use advertising cookies, remarketing pixels, or non-essential analytics cookies. If we add non-essential analytics, advertising, or cross-context behavioral advertising technologies, we will update this Privacy Policy and provide any consent or opt-out mechanism required by law before using them.

You can often manage cookies through your browser settings, but blocking essential cookies may affect login, security, and core Service functionality.

9. Data Storage and Security

We use reasonable administrative, technical, and organizational measures designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.

These measures include encryption of data in transit and at rest, access controls limiting employee access to what is needed for their role, authentication controls on administrative access, logging and monitoring, and periodic review of our security practices and those of our vendors.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, and you use the Service with that understanding.

If a security incident affects your personal information, we will notify you and any required regulators as required by applicable law.

10. Data Retention

We retain personal information for the period reasonably necessary for the purposes described in this Privacy Policy, including to provide the Service, maintain accounts, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and maintain business records.

• Account records: retained while your account is active and for up to 3 years after closure, unless a longer period is required for legal, security, tax, accounting, dispute, or fraud-prevention purposes.
• Chat history, pet profiles, and uploaded files: retained while your account is active or until deleted through available product features or a verified deletion request, then removed from active systems within 30 days where feasible, subject to backups, security, legal compliance, or operational continuity needs.
• Payment, subscription, invoice, and tax records: retained for 7 years or the period required by tax, accounting, chargeback, and payment-processing rules.
• Security, diagnostic, and access logs: retained for up to 12 months unless needed longer to investigate fraud, abuse, security incidents, operational problems, or legal claims.
• Support communications, feedback, and referral records: retained for up to 3 years after the last interaction or referral activity to provide support, maintain business records, administer rewards, and resolve disputes.
• Backups: retained for up to 90 days and deleted or overwritten on the normal backup cycle, subject to legal holds and security requirements.

11. Your Choices and Privacy Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of personal information we hold about you.

Where those rights apply to you, they include the right to confirm whether we process your personal data and to access it; to correct inaccuracies; to delete personal data you provided or we obtained; to obtain a portable copy in a readily usable format; to opt out of the sale of personal data, targeted advertising, and profiling in furtherance of decisions producing legal or similarly significant effects; and to withdraw consent where processing is based on consent. As described above, we do not sell personal data, engage in targeted advertising, or use profiling for decisions producing legal or similarly significant effects.

You may unsubscribe from marketing emails using the unsubscribe link in those emails. We may still send service-related messages that are necessary for your account or the Service.

To make a privacy request, contact us at info@petcareally.ai. We may need to verify your identity before completing a request.

We will respond within 45 days of receiving a verifiable request. We may extend that period by an additional 45 days where reasonably necessary, and we will tell you within the initial period if we do. We provide this information free of charge up to twice in a 12-month period. We will not discriminate against you for exercising a privacy right.

You may use an authorized agent to submit a request on your behalf. We may require written proof of the agent's authorization and may ask you to verify your identity directly with us.

12. State Privacy Rights (Texas and Other States)

This section applies if you are a resident of a state with a comprehensive consumer privacy law, including Texas, Virginia, Colorado, Connecticut, Utah, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, Minnesota, Maryland, Indiana, Kentucky, Rhode Island, and Washington. It supplements the rest of this Privacy Policy.

Categories of personal data we process, the purposes for processing, and the categories of third parties with whom we share personal data are described in the Information We Collect, How We Use Information, and How We Disclose Information sections above. We share personal data with the categories of service providers listed in the How We Disclose Information section.

We process a limited amount of data that may be treated as sensitive under some state laws, specifically your account login credentials and any content you choose to submit that could reveal sensitive circumstances. We use it only to provide, secure, support, and operate the Service. We do not process biometric data, precise geolocation, genetic data, or data revealing racial or ethnic origin, religious beliefs, immigration status, or sexual orientation, and we ask that you not submit that information.

You may exercise the rights described in the Your Choices and Privacy Rights section, including the right to appeal, by contacting us at info@petcareally.ai. We honor these rights regardless of your state of residence.

We do not sell personal data, process personal data for targeted advertising, or engage in profiling in furtherance of decisions producing legal or similarly significant effects concerning you. Because we do not engage in those activities, there is currently no processing for a universal opt-out mechanism, such as Global Privacy Control, to stop. If that changes, we will update this Privacy Policy and honor legally required opt-out preference signals.

Texas residents: we do not sell sensitive personal data or biometric data. If you have concerns we have not resolved, you may contact the Office of the Texas Attorney General.

13. California Privacy Notice

This section supplements the rest of this Privacy Policy for California residents and is intended to address California online privacy notice expectations and, where applicable, the California Consumer Privacy Act as amended by the California Privacy Rights Act.

For the 12 months before the Last updated date of this Privacy Policy, we may have collected, used, and disclosed the categories of personal information listed below for the business and commercial purposes described in this Privacy Policy.

We do not currently sell personal information or share personal information for cross-context behavioral advertising. We do not currently use advertising cookies, remarketing pixels, or targeted advertising. Because we do not currently sell or share personal information, there is no sale or sharing activity for a Global Privacy Control or similar opt-out preference signal to stop at this time. If our practices change, we will update this Privacy Policy, honor legally required opt-out preference signals, and provide any legally required opt-out mechanism, such as a Do Not Sell or Share My Personal Information link, before engaging in that activity.

California residents may request to know, access, correct, delete, or receive a portable copy of personal information, and may have the right to limit certain uses of sensitive personal information where applicable. To submit a request, contact us at info@petcareally.ai. We will respond within the time required by applicable law after receiving and verifying your request.

We may need to verify your identity by matching information you provide with information we maintain. You may use an authorized agent to submit a request if legally permitted. We may require proof of authorization and may ask you to verify your identity directly with us.

We will not discriminate against you for exercising privacy rights. If we decline a request, we will explain the reason when required by law and tell you how to contact us with follow-up questions.

• Categories collected: identifiers, account information, contact information, commercial information, internet or electronic activity information, approximate location inferred from IP address, communications, pet-related content you submit, uploaded files, support information, and inferences needed to provide the Service.
• Sensitive personal information: account login credentials and pet-related content that may reveal sensitive household or care circumstances. The Service is not intended to collect human medical information, government identifiers, precise geolocation, or other sensitive personal information unless you choose to submit it. We use sensitive personal information only to provide, secure, support, maintain, and operate the Service, not to infer unrelated characteristics about you.
• Sources: you, your device and browser, your use of the Service, payment processors, service providers, and communications with us.
• Sources also include partner organizations that refer you to the Service, to the extent described in the Information We Collect section.
• Purposes: providing the Service, account administration, AI response generation, billing, customer support, security, fraud prevention, debugging, legal compliance, business records, and enforcing our Terms.
• Disclosures: service providers for payment processing, AI processing, hosting, storage, email delivery, diagnostics, security, professional advice, legal compliance, business transfers, and other purposes described in this Privacy Policy. We disclose information to service providers and contractors for business purposes, not for their independent sale or sharing.
• Retention: each category is retained according to the category-specific retention periods listed in the Data Retention section, subject to legal holds, security needs, and backup deletion cycles.

14. Consumer Health Data

The Service is designed to collect information about pets, not people. We do not intend to collect consumer health data about you or any other individual, we do not use any information you submit to infer human health conditions, and we do not sell consumer health data. We ask that you not submit information about a person's health, and we will delete that information on request.

If you are a resident of Washington, Nevada, or Connecticut and believe we hold health information about you, contact us at info@petcareally.ai and we will review and respond.

15. International Transfers

PetCare Ally is based in the United States, and we and our service providers may process and store information in the United States and other countries where we or they operate. Data protection laws may differ from those in your location.

The Service is offered only to residents of the United States. We do not knowingly offer the Service to, or collect personal information from, individuals located outside the United States. Our service providers may process information in other countries in the course of providing services to us.

16. Do Not Track and Global Privacy Signals

Some browsers and devices offer Do Not Track or global privacy signal settings. Because we do not currently sell personal information, share personal information for cross-context behavioral advertising, or use non-essential advertising technologies, there is no sale or sharing activity to opt out of at this time.

If we begin processing signals in a way required by law, or if our tracking practices change, we will update this Privacy Policy and provide the required disclosures and controls.

17. Children's Privacy

PetCare Ally is intended for users who are at least 18 years old. We do not knowingly collect personal information from children under 18. If you believe a child has provided personal information, contact us so we can take appropriate action.

The Service is not directed to children under 13 and we do not knowingly collect personal information from them as defined by the Children's Online Privacy Protection Act. If we learn that we have collected personal information from a user under 18, we will delete the account and the associated information and refund any payments made on that account, as described in our Terms of Service.

18. Mobile Application and Device Information

When you use our iOS or Android mobile app, we and our infrastructure providers collect limited device information needed to run the app, deliver notifications you enable, and keep the Service secure.

• Basic device information needed to deliver notifications, such as your device platform (iOS or Android) and time zone.
• Push notification token, such as an Apple Push Notification service (APNs) token on iOS or a Firebase Cloud Messaging (FCM) token on Android, together with your device platform. We use this to deliver reminders and notifications you have enabled. You can turn notifications off at any time in your device settings, which stops delivery.
• Crash and performance reports from the app stores. Our app does not include crash-reporting or analytics software of our own. If you have enabled diagnostic sharing in your device settings, Apple or Google may share crash and performance reports with us as the app's developer, in the form and detail those platforms provide. That sharing is controlled by your device settings and by the applicable platform's privacy policy, and you can change it there at any time.

19. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third parties. Review their policies before providing information to them.

This includes websites operated by rescue organizations, veterinary practices, and other partners.

20. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the Last updated date and post the revised policy on this page. If changes are material, we may provide additional notice where appropriate.

We will not use personal information we previously collected in a materially different way than described in the Privacy Policy in effect when we collected it, unless we obtain your consent. For material changes, we will provide advance notice by email or in-app notification. Prior versions of this Privacy Policy are available on request.

21. Accessibility of This Policy

If you need this Privacy Policy in an alternative accessible format, contact us at info@petcareally.ai and we will provide it.

22. Contact Us

Questions or privacy requests can be sent to info@petcareally.ai.

For privacy rights requests, please use the subject line "Privacy Request." For appeals of a denied request, use "Privacy Appeal."

Mailing address: 11601 W HWY 290 STE A101 PMB 1009 AUSTIN TX 78737-2858 USA.